Usability Heuristic 4: Consistency and Standards
Summary: No. 4 of the top 10 UX design heuristics is to stick to UI conventions and follow existing standards, so that users know what to expect and how to operate the interface.
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10 Usability Heuristics for User Interface Design
Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb and not specific usability guidelines.
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