Designing Better Choices for Your Users

Which plate from the picture above will nudge you to eat less? Serving on a 20 cm or 30 cm plate? If we will think it rationally, then a 20 cm plate is best for eating less because you can’t fit too much food on it. But given a real-life context in a cafeteria, during a lunch at work, and the food is free, people don’t give it too much of a thought about the plate size. So if there are 30 cm plates, they will put on it as much as it fits. And also grab the first thing they see.

Some simple products we use on a daily basis can influence our behaviour on a subconscious level more than we think. Why? Because people don’t always have the time to consider every action through. Recent academic studies in cognitive psychology, social psychology and behavioural economics suggest that over 90% of our decision-making is conducted somewhat unconsciously and automatically on a daily basis.

So there are small tricks that we can apply to our mind so it does certain things but in a better way. These little tricks are called —…